The Intelligence Layer for Narrative Change
Understand Narratives. Drive Change.
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Intelligence to Drive and Measure Narrative Change
ClarifyAI helps agencies, brands, and communicators understand the narratives reaching audiences and act to change them. We decode algorithmic video into clear intelligence about the stories gaining ground, the creators driving them, and how organizations and issues are being portrayed.
Our platform connects narrative mapping, impact quantification, and precision activation. Give your strategic team the intelligence to sharpen messaging, focus campaigns, and measure changes in narrative reach, sentiment, and share of attention.
Use cases
For Communicators
Equip your strategic team with the intelligence to drive narrative change. Identify the stories gaining ground, focus your response, and track how reach, sentiment, and share of attention evolve throughout your campaign.
For Brands
Understand the narratives shaping your reputation and category. Identify opportunities to strengthen your position, activate relevant messaging, and quantify changes in the attention surrounding your brand and competitors.
For Researchers
Add a unique second signal to your work. Measure the information environment audiences encounter and surface revealed preferences. Map narrative clusters, compare sentiment and relative reach, and track change over time, adding a complementary signal to brand research and campaign evaluation.
For Media Buyers
Connect narrative intelligence with campaign activation. Use narrative exposure data to inform YouTube and CTV placements, deliver relevant messaging, and assess how your campaign changes the balance of attention.
For Campaigns & Advocacy
Turn narrative intelligence into focused persuasion and response. Understand how candidates and issues are being framed, activate messaging around priority narratives, and measure progress in strengthening your story or countering misinformation.
Three Capabilities. One Intelligence Layer.
ClarifyAI connects understanding, measurement, and action. Our proprietary Narrative Clustering Engine organizes algorithmic video into meaningful stories and creator clusters, giving your team a foundation for planning campaigns, activating messaging, and measuring narrative change.
Solutions:
Narrative Mapping
Reveal narrative trends, creator clusters, and competitive sentiment across algorithmic video.
Impact Quantification
Quantify narrative reach, audience exposure, and share of attention. Track how they change throughout your campaign.
Precision Activation
Connect narrative exposure data with YouTube and CTV placements to deliver relevant messages and counter misinformation.
Built to Power Your Strategy
ClarifyAI combines expertise in AI, media analytics, and strategic communications. We provide the analytical engine that agencies and in-house teams need to understand algorithmic video, guide campaign activation, and measure narrative change.
Our Team
Brian Z. Sokas
Founder | CTO
Andrew Eldredge-Martin
Founder | CEO
Ed Niles
Head of Client Strategy
Cassandra Custis
Data Analyst
In the Media
June 25, 2025
C&E Magazine:
"The New AI Platform Responding to the YouTube Boom"
June 7, 2024
NBC News:
"AI chatbots got questions about the 2024 election wrong 27% of the time, study finds"
June 7, 2024
MS NOW Report:
"More than a quarter of election information shared by AI factually incorrect: study"
Research Reports
What Narrative Do You Want to Change?
Tell us what you want audiences to understand—and what stands in the way. We’ll show you how ClarifyAI can map your narrative landscape, guide activation, and measure progress.
