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ClarifyAI makes narrative intelligence actionable.

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From Digital Noise to Strategic Clarity

ClarifyAI helps organizations understand and act on the stories shaping their public perception on YouTube. We turn vast online video content into strategic, actionable intelligence for communicators and advertisers.

Our proprietary AI-powered platform ingests, analyzes, and interprets YouTube videos at scale, revealing how narratives spread and evolve across the platform and the internet. The result: actionable insights for smarter strategy, sharper messaging, and precision targeting.

Use cases

For Communicators

The modern information space is a maelstrom of algorithmic content. We move you beyond "likes" and "hashtags" to focus on narrative momentum—giving you the intelligence to accelerate your message or confront misinformation in real-time.

For Brands

Protect your reputation and leverage growing narratives. We help you monitor emerging competitors, identify brand safety risks early, and measure the true impact of your influencer and media campaigns.

For Researchers

Define the future of media intelligence. We integrate high-impact metrics like Share of Attention, Narrative Rating Points (NRPs), and Creator Rating Points (CRPs) into your workflow to provide a deeper understanding of public opinion.

For Media Buyers

Reach the audiences that matter most. We identify users exposed to specific narratives and sync that data with your digital placements, supercharging your targeting and media planning efficiency.

For Campaigns & Advocacy

Win the information war. In 2025 undecided voters moved in the direction of digital narrative sentiment – we provide the tools to help you understand and influence the information spaces in battleground races nationwide.

The ClarifyAI Platform

Clarify AI is built to translate the world's most dynamic information environments into clear, actionable insights. Using artificial intelligence, natural language processing, and proprietary data ingestion, we transform digital content into a comprehensive map of online narratives.

Solutions:

Narrative Monitoring & Insights
Track narrative evolution across time.
Competitive Narrative Analysis
Compare how multiple entities or topics are being framed on YouTube.
Compaign Impact Assessment
Measure how your communication efforts influence the conversation.
Targeted Ad Activation
Reach audiences exposed to specific narratives — turning insight into measureable action.

Oppositional/Negative YouTube content: 2025 NYC Democratic Mayor's Race (Views / Week)

Technology Built for the Age of Information Overload

ClarifyAI was founded by industry-leading experts in technology, media analytics and strategic communications. We saw an opportunity to analyze social media at scale to truly understand and explain the narratives reaching audiences.